Social Media Marketing with Facebook and Twitter with Anne-Marie Concepción

In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of social marketing with third-party add-ons.

Topics include:

• Understanding online marketing


• Keeping business and personal accounts separate


• Developing a marketing funnel strategy


• Creating a branded Twitter page background


• Optimizing tweets to help them go viral


• Leveraging the latest Facebook features for pages


• Managing your Facebook Timeline


• Creating targeted Facebook social ads


• Customizing Facebook pages with iFrames


• Using Twitter and Facebook analytics to measure impact


• Reducing your workload with social media management programs